Winning Isn't...Better

by Craig Christensen 30. September 2009 17:32


The idea of “winning” is often overused.  It’s just not helpful as a tactic, and yet it seems to be a common focus.

When I ask my daughter about her focus prior to a tennis match, she replies, “winning.”  The response when coaching sales people on a pursuit is similar: “winning the deal.”


Success requires winning.  However, winning is the end result, not the means. 

When it comes to improving performance, it’s a matter of focus…what you pay attention to.  Focusing on too many things is like focusing on nothing.  It’s like using a sledgehammer to cut wood. 

With all of the things you could do, which actions should you act on?  It’s the essence of honing in on your own personal leverage points. 

An alternate focus in competition is getting “better.”  Asking, “What can I do to be better?”  This simple shift can reveal the behaviors that are within your control.  It reveals direction and focuses your energy.  It’s easier to act on.

The best way to ensure winning is to become better.  Constantly, in practice and competition.  Become consistently better and the winning will follow.  

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