By: Mahan Khalsa
Thu, December 3rd 2009

At 95/5, we constantly remind ourselves to focus on the essentials.  In that vein, here is what I would call the key essentials of this thing we call selling. Concentrate on others’ success and not your own (if you make the client’s numbers improve, they’ll be happy to make your numbers improve). Let the client tell their story before you tell your story. This won’t always happen.  Sometimes you’ll need to tell […]

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