As a former journalist, I love to meet and interview people from all over the world. I met today's guest a couple of years ago when I was launching an online community for Cadence Design Systems. Ron Ploof interviewed me then, and I thought this would be an ideal time to return the favor. Ron’s company, OC New Media, LLC, helps companies adopt New Media technologies. A true Sales 2.0 guru, he’s sold over $30 million in professional services, managed both team […]

Of all the trends happening in social media today, the trend to use Facebook as a tool for business seems to have one of the slower uptakes.Almost everyone, well, probably not literally, but at least figuratively, is using LinkedIn and more and more are Tweeting, but using Facebook for business, well let’s just say it feels too personal for some of us.And therein lays the dilemma.  Doesn’t my Facebook account have too many connections to my personal life to […]

Wow, have things changed.  And even as I write this, things are continuing to change. Who can keep up with it all and make their sales quota?Well, if keeping up with everything Web 2.0 and Sales 2.0 has been a challenge for you, then I have some really great news!  Today is the launch of a five-part series (ha, get it, Ninety Five 5, and it’s a five-part series) to help you better understand what to pay attention to and what to ignore. Over the next four par […]