One of Ninety Five 5's core principles is intent. The principle is called intent counts more than technique. You can't fake your intent, people will sense it and pick up it if you're trying to pull one over on them.

Think of your intent like a tube of toothpaste. You're real intent is deep inside of you so if you squeeze it, your intent will come out. When I squeeze you through a really difficult objection or a push back your real intent is going to come out.

If your intent is pure then you'll be able to handle the push back and trust will develop and we'll move forward and through it. An objection or a push back is just a test of your intent.

Is there something inside of you that's going to be squeezed out or is your intent pure?