“The most profound take-away I’ve gotten from Ninety Five 5 is my ability to focus on what matters to the client. I provide value to my customers by helping them make the right decisions, even if that means I don’t win the deal. By making it acceptable for them to say no, it makes saying yes that much easier. My improved negotiation skills mean I no longer have to discount to get the sale, and I’m not wasting time chasing deals that will never happen."