You must have a great elevator pitch

Tremendous energy has gone into answering the question: Why buy from me? In fact, it's so common that it even has a name: The elevator pitch – somehow allowing people to think that you could say something in a minute or two so distinctive that they would stop in their tracks and want to do business with you. The best answer is to be relevant to what the client is experiencing and wants to achieve. So get rid of the nonsense around your silver bullet elevator pitch and focus on being relevant to your client.